Who We Are

My name is Twila Shreves, and I am the owner of Hidden Treasures Gifts & Book-Tea-Que.

A little bit about myself: I have lived in this community for almost 15 years, and have been in retail for over 30 years. I began my journey with Lemstone Books (WDM, IA), then Wellspring (Urbandale, IA), and finally Connxions (Urbandale, IA), before landing at Lutz Pharmacy in 2011, as the Manager of their store front, Healing Touch Book & Bible. It didn’t take long for me to fall in love with my customers from Altoona, Pleasant Hill, Bondurant, Runnells & the surrounding areas. Those who shopped with us were loyal, following me when the Pharmacy closed & I “moved” the store down the sidewalk and made it my own in 2015.

When we celebrated our 1 year anniversary in 2016, we also changed our name from Healing Touch Gifts to HIDDEN TREASURES GIFTS, purposely keeping the “HTG” the same, but adding Book-Tea-Que as a play on words that reflected more of who we had become: a boutique offering a selection of not only Gifts, but also Books, Bibles, Kid’s Products, Jewelry, Clothing, Cards as well as Coffee & Tea!

We were happy in our new location next to Sugar Shack on the corner of 8th Street and 1st Avenue in Altoona. Then, in mid 2018, our building was sold and we were forced to chose between closing and re-locating. After a few weeks, it became clear that combining with LaTeDa Women’s Consignment Boutique and moving in together would be the best option for both of us..and we were so right!!

In the fall of 2018, we re-opened in our NEW location, still on 8th Street, but a little further East. Our current store is larger, but we share space with LaTeDa, giving our customers a unique shopping experience.

We invite YOU, whether you’re local, a few hours away, or an online shopper to check us out, and see why we have earned the BEST BOUTIQUE IN THE METRO for 2019!